Masterclass: The Art of Producing Gamer Content, with Gelli

Game+ Mídia e Entretenimento Games Comportamento

As important as competition, content, in the gamer context, is crucial for creating connections, strengthening communities, and, most importantly, mobilizing fans, supporters, and all those who sympathize with the gamer lifestyle. Gelli, a reference in content production, provides tips on creativity, scriptwriting, formats, and possible applications.

Speakers

Lucas Lima | Moderador

Lucas Morao Lima is a specialist in digital marketing and performance media management for digital products. With 13 years of experience in music production, Lucas migrated to the digital world 4 years ago, where he has already managed multiple campaigns with revenues exceeding 7 digits. In addition, he has launched 3 infoproducts in the area of esports development. Currently, as Head of Marketing and Performance at the startup Player1 Gaming Group, he leads strategies for the growth and expansion of the company with leadership skills.

Gelli | Palestrante

Pedro Gelli began his career in 2014 as a mobile gaming YouTuber on his channel Gelli Clash. He has covered everything from Clash of Clans, Clash Royale, Free Fire, and various other major games that have left a mark on the internet. With over 1.3 billion views on his channels, he now produces content less frequently due to his new project, Curta. Curta is a hub of over 52 creators founded in 2021 with the aim of bringing the perspective of an influencer who has experienced firsthand all the inherent challenges of this type of business into an "agency" setting.