Going Viral: Building Communities Through 'Trigger Marketing' In The Algorithm Age

Experience Talks - Creator Square Música Publicidade e Marketing

Stellar Trigger is a Copenhagen based digital marketing agency promoting, brands, films and series in 'Trigger Cities' in Latin America and South East Asia to capture international audiences. Learn how this approach fosters significant fanbase growth and streaming platform momentum, shaping global consumption patterns. This talk will unveil the secrets to achieving viral success in the digital age, demonstrating its impact across diverse entertainment sectors.

Speakers

Foto do palestrante Felipe Martinez Palacio

Felipe Martinez | Palestrante

Based in Copenhagen, but working exclusively in “Trigger Markets” in Latin America & South East Asia, Stellar Trigger has worked on digital TikTok campaigning such as Miley Cyrus, Billie Eilish, Karol G, Xavi and many more artists. Felipe Martinez has been working to re-imagine and challenge traditional music marketing, with a principal focus on targeting ‘high-quality’ music fans with culturally and age relevant content in cities like Mexico city, Bogota, Sao Paulo, Santiago, Lima and Buenos Aires. This has proven to be a winning formula. Felipe has been recently involved in the breakthrough of the Mexican emerging artist Xavi scoring N1 in Global charts for more than 30 days with "La Diabla."

Ryan Peterson | Palestrante

Executive working across breaking new artists and re-activating catalogues with a focus on SE Asia and Latin America. Big believer in the youth and spend way too much time consuming short-form content!