Cris Garcia Falcão | Moderadora

Cris Falcão is the Managing Director Artist and Label Strategy and GM Latin for Virgin Music Group. In January of 2020, she was tapped with leading the expansion of Ingrooves’ into Brazil. Falcão graduated in Economics and later on added a MBA in Marketing to her academic journey. She started and developed her career in the financial market, having experience in the automotive industry and the finance area of a major consulting company. In 2004, she joined one of the largest independent music publishers in Brazil, facing all the changes in the transition from the physical to digital market, Falcão became a specialist in copyright management.

Roberta Pate | Palestrante

I am an expert in the music industry, focusing on digital strategy & music culture. I started working in the music industry in 2007, and the digital format started in Brazil. I gather 16 years of experience working tirelessly with the artistic community. I worked for 7 years on a record label, passing through several areas while the company explored the digital transition. I've been at Spotify for the past 9.5 years, leading a team of creative people who are deeply connected to local culture and can support artists across the region. I am truly interested in people, and managing a diverse team is a great opportunity to learn & develop my leadership style.

Sandra Jimenez | Palestrante

As Head of Music (LatAm) at YouTube, Sandra Jimenez leads a team that helps artists, labels, and publishers grow on the platform and succeed.With a deep understanding of music and Latin culture, she has helped YouTube spotlight many popular artists in the region. Her leadership has resulted in significant growth for YouTube in Latin America. Sandra holds a bachelor's degree in Mathematics and executive education from MIT and Stanford. For six years, 2017-2022, Sandra was recognized in Billboard’s Latin Power Players List and in the last four years, 2021-2024, She was recognized in Billboard's International Power Play List.

Alexandra Lioutikoff | Palestrante

Alexandra Lioutikoff is the President, LATAM & U.S. Latin for UMPG. She is the 1st female president of LATAM & U.S. Latin for a major music publishing company. A staunch supporter of writers, she’s focused efforts in integrating the Latin roster into the global music market. Among the songwriters, producers and publishers signed to the company are Bad Bunny, J Balvin, Rosalía, Carin Leon, Ivan Cornejo, Romeo Santos, Feid, & Luisa Sonza, among others. Under her leadership, UMPG Latin has been recognized with many awards such as BMI & ASCAP Publisher of the Year. Billboard has named her to their prestigious Power Players list, Latin Power Players, International Power Players and the Women in Music.