Music Advertising: The Power Of São João For Activations And Brands In The Northeast

Soundbeats 2 Música Branding Negócios Arte e Cultura

Festive agendas in a year usually attract brands. But, how can these companies connect with regional rhythms in São João, but also in other events of the year, while competition with other initiatives increases? And how does this scenario work for streaming platforms? Pollyana Ferreira, Senior Music Editor - Sertanejo, Forró & Regional at Deezer, will bring the perspective of the platform and its work in shortening distances through digital, boosting artists and echoing regional genres beyond festive agendas. To talk about the long-term relationship between brands and music, Bruno Moura, marketing specialist and Head of Advertising for João Gomes and influencer Gkay, talks about dialogue, opportunities and how brands connect with artists and businesses musicals.

Speakers

Foto do palestrante Pollyanna Ferreira Gonçalves

Polly Ferreira | Palestrante

Passionate about music, Polly Ferreira has been working in the industry for 15 years in different segments, contributing to the careers of several artists. Responsible for marketing strategies and digital distribution since 2017, she now adds five years of experience as an editor for Sertanejo, Forró, Axé, Pagodão Baiano, and Regional Music at Deezer. Responsible to curating playlists, including the Top 50 Sertanejo, which is a big hit on the platform, she also develop original projects, such as "Forró Viral," a project that gained attention in Times Square in New York, Sons do Norte Channel, which showcases the power of northern music and its various genres, and Festa Junina Channel.

Bruno Moura | Palestrante

A communications specialist, he has worked in entertainment for over 14 years. He has worked in several communication sectors inside the entertainment world. CEO of Communik, a Press Relations and Digital Marketing company, partner in major projects and producer of DVDs that have marked the careers of major artists. Responsible for personalized projects connecting artists to big brands and PR actions for events such as “Ensaios da Anitta” and “Baile do Rosewood”. In 2023, he was responsible for connecting one of the biggest Brazilian singer João Gomes with more than 7 national brands during the São João, a very typical Festival, like carnival, in june period.

Mila Ventura | Moderadora

POPLINE Biz é Mundo da Música

Specialist in Strategic Communication and Branding from ESPM, with 15 years of experience in the communication and entertainment market. With vast experience in the music industry, he has worked for major companies in the sector. He created the first portal dedicated to the music industry in Brazil, Mundo da Música, which later merged with POPline to become Popline Biz. Today, he works as Head of Communication and Marketing at UBC (Brazilian Union of Composers), where he coordinates projects such as the "Por Elas Que Fazem a Música" Report and the "Troféu Tradições."