CONFERENCE

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04-06-2024

15:15 - 16:15

The Netflix Effect: A fan-first Approach

Summit BITS Audiovisual Mídia e Entretenimento Consumo

How do you program for so many tastes, cultures and languages, at a scale that no other entertainment company has attempted before? Netflix will be at the BITS Summit to speak about connecting audiences inside and outside Netflix with the titles they will love, and the powerful combination of global reach, recommendations and fandom.

Speakers

Foto do palestrante Leonardo Edde

Leonardo Edde | Moderador

Leonardo Edde is a producer and director with over 25 years of experience. Founding partner of Urca Filmes, he is president of the SICAV, member of the PGA and representative of Brazil at FIPCA. Its highlights include "Our Dream - The story of Claudinho e Buchecha", "Tropa de Elite 2", "Loucas para Casar", in addition to other successful productions to come such as "Tom Jobim - O TOM" and "Authentic Games". His influence on the audiovisual scene is remarkable and his legacy in the industry is internationally recognized.

Foto do palestrante Elisabetta Zenatti

Elisabetta Zenatti | Palestrante

Elisabetta Zenatti is Italian and studied journalism in Munich where she got her start in the entertaiment industry. She moved to Brazil in 1998 and worked for Columbia TriStar covering their formats in Latin America. Later she founded RGB Entertaiment where she produced shows for the Disney Channel as well as reality shows and fiction for the networks. In 2006, “Band” Network hired Elisabetta as their Head of Programming, Content and Production. In 2010 she founded Floresta Produções, a joint venture with Sony Pictures Television.

Foto do palestrante Janaina Borges

Jana Borges | Palestrante

Leading Netflix Brasil marketing, Janaina applies her 20+ years of experience with big brands to keep Netflix on the zeitgest

Foto do palestrante Julio Neves

Julio Neves | Palestrante

With over 25 years of experience in product and technology, Julio spent most of his career in localization, helping large corporations such as Expedia and Netflix become truly global. After spending 23 years of his career in leadership roles in Ireland, the United States and the United Kingdom, Julio is back in his home country to take the role of Director of Product Discovery and Promotion at Netflix Brazil. In this role, Julio and his team are responsible for the creative strategy of all the AV and promotional assets in Netflix's platform, such as trailers, teasers, clips, titles, synopsis, metadata and subtitles.

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