CONFERENCE

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08-06-2024

14:00 - 15:00

How to Reinvent Variety Shows in Partnership with Brands

House of Brands Audiovisual Mídia e Entretenimento Publicidade e Marketing

Renato Camargo and Celso Portiolli discuss the development of the program "Topa um Acordo" on SBT, and the strategy of a mass media vehicle to reach a highly diverse audience.

Speakers

Foto do palestrante Renato Camargo

Renato Camargo | Moderador

Currently Vice President of Clients at Pague Menos & Extrafarma Pharmacies. Also serves as an angel investor and advisor for startups. Has previously held positions at RecargaPay as Country Manager & CMO; at GPA as Head of Marketing; and at Accor Group as General Marketing Manager for Latin America, as well as at Gol Linhas Aéreas, Panrotas Editora, and Grupo White de Comunicação. Graduated in Advertising and Marketing from ESPM, holds a postgraduate degree in business administration and an MBA in business management, both from FGV. Vegan lifestyle advocate. Enthusiast of Pets & Running.

Foto do palestrante Celso Portiolli

Celso Portiolli | Palestrante

As a presenter on SBT, I have been entertaining and informing millions of viewers for over 30 years, with a passion for creating engaging and diverse content across multiple platforms. I am a digital media specialist, with a strong online presence and a loyal fan base, using social media and video tools to expand my reach and impact. I am also a successful entrepreneur, having launched and managed several businesses in the entertainment, media and education sectors, generating revenue and creating opportunities for others. I am always looking for new challenges and ways to innovate and improve my skills and services, staying true to my mission of bringing joy and knowledge to my audience.

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