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In a market that is recovering, but is still highly dependent on public resources, with low commercial results and high risk, the participants will discuss how producers can prepare to operate in a competitive and constantly changing scenario, taking into account the perspective of investors, changes in consumer habits and new business models. The debate will also address regulatory challenges, global competition and innovative financing strategies that can maximize returns on investment. This panel will also offer valuable insights for investors and producers interested in better understanding the dynamics of growth, risk and reward in the contemporary audiovisual industry.
Speakers
Marco Anton | Palestrante
Boipeba Filmes
MARCO ANTON, an economist with a master's degree in Business Management, brings his expertise in business structuring and planning to Boipeba Filmes. Boipeba Filmes, founded by filmmaker and producer Carlos Saldanha, aims to be a prominent player in both the Brazilian and international markets, specializing in the development and production of series, films, and animation projects. Anton served as Executive Producer for "Before I Forget" (2018) and Co-Producer for "All the Love Songs" (2018). He was also Executive Producer for Netflix's "Invisible City" (2021) and its 2023 season. Recently, he served as Executive Producer for "How to Be a Carioca" on Star Plus.
Mauricio Hirata | Moderador
Maurício Hirata Filho is the Investment Director of RioFilme. Throughout his 25-year career dedicated to the audiovisual sector he has held leadership positions in public agencies such as TV Cultura de São Paulo, the Ministry of Culture and ANCINE, among which are: Coordination of the DOCTV Program, Coordination of Television and New Media of SaV/MinC, as well as the Superintendence of Registration and the Executive Secretariat of ANCINE. He also holds a Master's degree in Communication and Media Studies from the University of São Paulo
Ana Gabriela Mathias | Palestrante
COO MUV. Graduated in law, master's degree in law from FGV/SP with specializations from NYU and UCLA. She is currently studying executive production and audiovisual business at FAAP. Former at Sony Music and Warner Chappell.
Bárbara Oliveira | Palestrante
Bárbara Oliveira is an economist, with master's degree from the Federal University of Rio de Janeiro (UFRJ), and an MBA in finance from the Brazilian Institute of Capital Markets (IBMEC). She joined the National Bank for Economic and Social Development (BNDES) in 2008 and has been working with projects in the audiovisual sector since 2014, being the manager responsible for this portfolio.