This presentation aims to uncover how digital transformation is influencing creativity in the design market, delving into the complexities brought about by AI, digital platforms, and the gig economy. How is AI being used to automate repetitive tasks, allowing designers to focus on more creative aspects, while also introducing new challenges? What is the role of digital platforms, which extend the reach of designers, facilitating global collaborations but also intensifying competition? What is the impact of the gig economy, where many designers are looking for opportunities on remote platforms, although this may bring uncertainty about the future? What strategies can design professionals use to adapt to the changes?

Speakers

Gabriel Lopes | Keynote

• Founder CEO @Empathy • President @ABEDESIGN • Adj VP of Culture and Technology @CCBC • Professor of Post-graduate Course Studies in Packaging Engineering at Mauá Institute of Technology. • Creator of Be Open Techshop Eco Innovation System. Entrepreneur, designer, professor and scientist with a passion for technology. An agent of innovation, a restless mind, in love with challenges. Graduated in Design with specialization in Packaging, Artificial Intelligence and Data Science from the University of Chicago. Innovation Manager certified by the Boston Innovation Festival. @Empathy - Human of Things.

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