New Perspectives on Trending Genres: Action, True Crime, and Biopics

Writers Room Audiovisual Mídia e Entretenimento Futuro Tendências Consumo Comportamento Criatividade

Looking at trends is always a double-edged sword. On one side, the risk of doing more of the same. On the other, the risk of losing touch with the zeitgeist. Amidst these two extremes, there's a constant market search for what's in vogue, for the hype, for understanding the themes, formats, and genres that are managing to attract the largest audiences. But what's the relationship of creators with this duality? How much does a trend actually impact the creation of the most relevant works in audiovisual? To address this issue, this panel selects three genres considered constant trends in the Brazilian market - action, true crime, and biographies - with the intention of delving into the discussion about the creative choices behind the works produced by the invited authors, as well as aiming to address some specificities of each of these genres, in an effort to understand what might lie at the core of this greater connection with the national audience.

Speakers

Alvaro Campos | Palestrante

Alvaro Campos is a screenwriter and director. He was head-writer for Intro Pictures / Star + / Disney on the series JOGO CRUZADO (2025). He wrote the series SENNA (2024) for Gullane / Netflix and the series Anderson SPIDER Silva (2023) for Viacom/Paramount+. He directed and wrote “Mundo Novo” (co-production VideoFilmes / Nós do Morro / Coqueirão), best screenplay and best actress at the 2021 Rio de Janeiro International Film Festival. He has been featured as a Berlinale Talent since 2020.

Jaqueline Souza | Moderadora

Jaqueline Souza developed TV series and feature films for production companies such as Gullane Entretenimento, Lupa Filmes, Anonymous Content Br and Amazon Studios. She was writer for “Boca a Boca”, an original Netflix series nominated for the ABRA Award for Best Screenplay for a Dramatic Series in 2020. She created and wrote the anthological series Histórias Impossíveis, an original production by Rede Globo, launched in 2023. She was a script consultant on several laboratories such as Curitiba_Lab, FrapaLab, Sesc Argumenta and Cena15, as well as tutoring the on the Paradiso Project Incubator. Currently, Jaqueline Souza is an author-screenwriter for Rede Globo. Co-founder of Tertúlia Narrativa.

Mariana Bardan | Palestrante

Mariana has taken several roles in the entertainment industry. She produced the São Paulo International Film Festival for five years. Than, she was media manager, camera operator and an interstitial writer freelancer for HBO Latin America Group. However, she found herself in screenwriting. Her very first one was Earth to Luna!, a preschooler TV series broadcasted to more than 70 countries. Since then, she has written live-action TV drama, animation sitcoms and web series. One of her projects is New Bandits, an action drama TV series featured by O2 Filmes for Amazon Studios.

Mariana Jaspe | Palestrante

Soteropolitana. Especialista em Cinema, Televisão e Mídias Interativas pela Universidad Rey Juan Carlos, de Madrid, e Direção de Cinema. Roteirista e diretora da série documental “Flordelis: Questiona ou Adora”, do Globoplay. Fez sua estreia no cinema com o curta de terror "CARNE" (2018), melhor filme do Festival de Favera 2019. Lançou "DEIXA" (2023) vencedor do Kikito de Melhor Direção no Festival de Gramado e o Prêmio Especial do Juri do Festival de Havana, em Cuba. Escreveu e dirigiu o documentário “Quem é essa mulher?” e colaborou com Anna Muylaert no roteiro do filme “A Melhor Mãe do Mundo”. Foi supervisora do podcast PROJETO QUERINO, vencedor do Prêmio Jornalístico Vladimir Herzog em 2023.