Narratives of Impact: Creation in Service of Change

Writers Room Awareness Audiovisual Mídia e Entretenimento Sustentabilidade Storytelling Criatividade

One of the key elements of audiovisual narratives is their potential for impact. They not only entertain but also educate, provoke reflection, and can catalyze relevant changes. The reach of these narratives contributes to a deeper and more diversified perception of the challenges of our time, whether they are environmental, social, or political, and this impact has been increasingly utilized by voices seeking transformation in the world. However, there are still significant challenges to further advancement, such as the search for funding and distribution, ensuring representation and diversity in the stories told, and confronting ideological and political resistances. It is therefore essential that we continue to reflect on the role, potential, and promotion of impactful narratives in Brazilian audiovisuals, which come into focus in the debate proposed by this panel, with the aim of supporting and encouraging the emergence of new voices and perspectives.

Speakers

Edivan Guajajara | Palestrante

Edivan Guajajara, from the Guajajara indigenous people, from the Arariboia territory in Maranhão, filmmaker, social media influencer, designer, photographer, and director of WE ARE GUARDIANS. He works on ethnomedia projects with indigenous peoples and collaborative communication for Indigenous Organizations in Brazil. He is also a co-founder of MÍDIA ÍDÍGENA, a network of indigenous communicators that has brought visibility to the struggles of indigenous peoples. Edivan is an indigenous activist who uses photography as a tool to shed light on the ongoing resistance of a people for 523 years, and he utilizes his talents to create art that amplifies the struggle of indigenous peoples in Brazil.

Rossana Giesteira | Palestrante

VIDASOMA

Communicator and impact producer. She has over 25 years' experience in communication and project planning. She has worked as an impact and launch producer on more than 15 Brazilian films. She is the founder of Vidasoma, a production company focused on coordinating impact campaigns and film launches. Rossana is also a member of Taturana Mobilização Social, outreach director and training coordinator at GoodPitch Brasil. She has a lot of faith in life and believes in the power of collaboration between people.

Foto do palestrante Talita do Amaral Arruda

Talita Arruda | Moderadora

Fistaile

Talita Arruda is a distributor, researcher and film curator. Her Master's research, at UFRB, is on distribution of contemporary black Brazilian cinemas. She created Fistaile, a company that acts through distribution, curatorship and audience design. She collaborates in projetcts such as Locarno Industry Academy, El Público del Futuro (Ficunam), Lab Negras Narrativas and Reach (BrLab). She was selected for EAVE Marketing Workshop, UCT Sunshine Cinema Impact Facilitator, TFL NEXT Audience Design and Berlinale Talents. She is a member of APAN and ANDAI.

Estela Renner | Palestrante

Estela Renner is a film director, screenwriter, producer, and co-founder of the social and environmental impact studio Maria Farinha Films (B Corp). With over 40 films produced, she created, wrote, and directed the fictional series Aruanas, seen by over 30 million people, and directed and wrote documentaries seen in over 190 countries, such as "Way Beyond Weight" and "The Beginning of Life". Currently, she is writing the international fictional series "Esperanza" with Marcos Nisti, in partnership with Participant, with a focus on climate justice. Her work has generated concrete impact on social behavior and public policies. Estela was a speaker at two editions of SXSW.