Far Beyond the Show

Soundbeats Música Mídia e Entretenimento Futuro Tendências Tecnologia Consumo Comportamento Arte e Cultura Criatividade

Live Music has become synonymous with experience. This panel addresses the transformation of shows, highlighting the importance of a transversal approach that considers the user journey from ticket purchase to brand activations. How the integration of sensory, technological and narrative elements elevates the audience's experience, highlighting the market's need to adopt strategies that promote meaningful, personalized and memorable interactions at all points of contact, beyond the show itself.

Speakers

Donovan Ferreti | Palestrante

Donovan Ferreti, 45, born in São Paulo, has been an entertainment industry executive for over 25 years, being responsible for planning and delivering major music and sporting events throughout his career. He has worked for the main entertainment companies in the country and has extensive international experience, acting as CEO of the largest multinational ticketing companies and, more recently, as Head of Ticketing at the International Olympic Committee in Lausanne, Switzerland. At the moment he is responsible for the Ticketmaster Brazil. He was nominated in 2019 for the “Executive of the Year” award by The Ticketing Business.

Foto do palestrante Jean-Olivier Dalphond

J-O Dalphond | Palestrante

J-O is from Canada, leading PixMob activities in light up LED wearables. He works with clients such as Coldplay or the NBA to integrate fans into shows. PixMob invents and manufactures all its technologies.

Fernando Cachinho | Moderador

Cachinho has a large experience in business development, strategy and sales, leading in 2017 a merge that created V3A Live Marketing, agency with more than 200 hundreds employees and clients such as Petrobras, Loreal, Oi, Monster, Prudential, GM. Today, as CRO, leads marketing and sales teams to realize huge culture and sports events, that have been bringing a new view for entertainment scenario: Living Books, SLS SuperCrown, E-sports Brazil Awards and WTR (World Trail Races)

Luciana Adão | Palestrante

Cultural Sponsorships Coordinator at Oi Futuro, where she develops brand alignment strategies, institutional partnerships, and organizes new programs and public calls at the national and international levels. She has been working for over 15 years in the public and private spheres in the formulation of strategic partnerships and cultural policies and development of programs to promote culture. She is a Master's in Economics and Politics of Culture and Creative Industries at UFRGS / Itaú Cultural, has a specialist degree in Culture Management, an MBA in Project Management – PMI methodology, and a bachelor's degree in Cultural Production from the UFF.