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The media can be a powerful vehicle for amplifying important, often neglected issues and influencing public opinion. In this panel, we will reflect on the potential of creative industries to highlight urgent problems, promote debates, mobilize society and drive change.
Speakers
Lourenço Bustani | Palestrante
MANDALAH
- Co-founder of Mandalah, the world's first consultancy to introduce the notion of purpose into business, recognized by Fast Company as one of the World's Most Innovative Companies in 2021. - Board Member of Sistema B - President of the Board of Instituto Phaneros, a pioneer in clinical research around Psychedelic-Assisted Psychotherapy (PAP) for mental health disorders. - Global Ambassador of Island of Knowledge, a retreat for leaders in Tuscany. - Member of the Commission on the Environment & Sustainable Development, which directly supports the Sustainable Social Economic Development Council (CDESS), a direct advisory body to the Brazilian Presidency.
Sandra de Castro Buffington | Palestrante
Leading filmmaker and strategist in social impact entertainment, with 20+ years' experience, she has worked in 50 countries to uplift the health, rights and well-being of women, girls and families through storytelling. Sandra is Co-Producer of BRAINWASHED: Sex~Camera~Power, President of StoryAction, Founder of UCLA's Global Media Center for Social Impact and Former Director of USC's Hollywood, Health & Society. Recognized as one of the "Nation’s 100 Most Influential Hispanics" and a leading "Visionary Optimist," she emphasizes media's transformative role globally.
Sheron Menezzes | Moderadora
In 2023, actress Sheron Menezzes completed 20 years of career. And with work on television, cinema, theater and streaming, the actress is one of the biggest names in audiovisual today. Her last work on open TV was with the character "Sol", in "Vai Na Fé" on TV Globo, a work that earned her several awards such as: Best actress, in the same year, she was on the list of the sexiest women in the world. The actress is also today the face of big brands in advertising. He is currently preparing for new cinema projects, scheduled to premiere in the second half of 2024.