CONFERENCE

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05-06-2024

10:00 - 11:00

More than CMOs: How Marketing Decides Strategies and Business

House of Brands Empreendedorismo e Liderança Negócios Publicidade e Marketing

Álvaro Garcia, CMO of Mondelez, and Renata Gomide, CMO of Grupo Boticário, discuss the interaction with the presidency and the increasing relevance of marketing in decision-making.

Speakers

Foto do palestrante Alvaro Garcia Jr

Alvaro Garcia | Palestrante

Alvaro Garcia Junior, 48 years old, married to Patricia and João's father. Graduated and postgraduate in Business Administration from FGV, with almost 30 years of experience in marketing, sales and innovation in multinational and national companies such as Tec Toy, Kellogg's , Diageo and Grupo Boticário. Since 2020 he has been the Vice President of Marketing at Mondelez Brasil.

Foto do palestrante Renata Gomide

Renata Gomide | Palestrante

Renata Gomide, Vice President of Consumer at Grupo Boticário Renata Gomide holds a degree in Business Administration from FAAP, a degree in Marketing from ESPM, and an MBA in Strategic Business Management from FGV. Since 2015 at Grupo Boticário, Renata has been in charge of the development of the Eudora brand, led the Quem Disse, Berenice? business unit, and held the position of Executive Director of Branding and Communication for all consumer brands within the Group. In 2022, the Vice President took on the new role with the mission to keep on contributing to the creation of the best and largest beauty ecosystem for the world.

Foto do palestrante Pacete .

Pacete | Moderador

Pacete is a journalist, LinkedIn Top Voices, editor of Forbes Tech and Forbes MKT, and a curator of marketing, technology, and innovation at Rio2C. He is also a member of the Marketing Hall of Fame, was a finalist for the Comunique-se Award, and was elected the Most Admired Tech Journalist in Brazil. In addition to being a TEDXSpeaker, he is also a speaker and event mediator, covering topics such as Innovation, Technology, Games, Marketing, Business, and Trends. He has spoken at international events such as WebSummit, SXSW, and Collision, and has also covered festivals such as SXSW annually, among many others.

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