Brands and Games: A Break for the Next Level

Game+ Games Branding Creator Economy Negócios Consumo Comportamento Publicidade e Marketing

In this chat, Gordox, KitKat, and Ogilvy discuss the strategy of connecting brand elements, already present in various gaming initiatives, to new audiences and contexts.

Speakers

Valéria Desideri | Palestrante

Creative Director since 2010, Bachelor in Advertising at Universidade de São Paulo (USP), Valéria Desideri has more than 20 years' experience developing campaigns and activations for companies such as P&G, Mercedes-Benz, Goodyear, MasterCard, Oracle, Bayer and Roche. She attended the Cannes Creative Leaders Program - Executive Education - at the Berlin School of Creative Leadership, Creative Leadership at Miami Ad School/ESPM and the Master Class in Digital Communication at Hyper Island, in addition to the MIT's ‘Data-Driven Decisions’. Jury member at festival awards and speaker on Digital Communication and Creativity, since 2021 at Ogilvy, today she is the leader of the Content Studio Nestlé.

Foto do palestrante Gordox Willian lemos

gORDOx | Palestrante

Willian Moreira Lemos Rodrigues, known as gORDOx or williangORDOx is a Brazilian television presenter, streamer and game narrator. gORDOx stands out for its ability to narrate different games and genres, such as Counter-Strike, League Of Legends and Crossfire

Gabriela Varela | Palestrante

With almost 10 years of experience in Marketing and Innovation for Consumer Goods, Gabriela Varela, has a bachelor's degree in Business Administration at FEA-USP and is specialized in Behavior and Consumer Sciences for ESPM. For the last 3 years, her focus has been the development of the KitKat® brand in Brazil, through new products, communication strategies and experiences for the target consumer. She was the leader of great sponsorships and campaigns for the brand, like the Brazilian League of Legends Championship and music festivals such as Rock in Rio and The Town.

Pacete | Moderador

Pacete is a journalist, LinkedIn Top Voices, editor of Forbes Tech and Forbes MKT, and a curator of marketing, technology, and innovation at Rio2C. He is also a member of the Marketing Hall of Fame, was a finalist for the Comunique-se Award, and was elected the Most Admired Tech Journalist in Brazil. In addition to being a TEDXSpeaker, he is also a speaker and event mediator, covering topics such as Innovation, Technology, Games, Marketing, Business, and Trends. He has spoken at international events such as WebSummit, SXSW, and Collision, and has also covered festivals such as SXSW annually, among many others.