CONFERENCE

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04-06-2024

11:30 - 12:30

Influence and Relevance in the Era of the Creator Economy

Summit Forbes Brands&Co

Deh Bastos talks with Beta Boechat, Gabi Lopes, and Gabi de Pretas about building influence and relevance in creating genuine narratives in the era of the creator economy.

Speakers

Foto do palestrante Gabi Lopes

Gabi Lopes | Palestrante

Businesswoman, actress, executive producer, influencer and author of the book: “Better done than perfect”. Gabi is known nationally for her roles on Globo and Record and was a finalist and runner-up in the reality show "O Aprendiz". Gabi started working in advertising when she was still a child and started creating content for the web as a teenager, gaining millions of followers, today there are more than 3 million. At the age of 20, Gabi opened her first company: a film production company and since then as a businesswoman she has been involved in businesses in different segments, including restaurants, startups, technology, tourism, mkt agencies and audiovisual productions. Influence mkt specialist.

Foto do palestrante Beta Boechat

Beta Boechat | Palestrante

Beta Boechat is a content creator and enterpreneur. As trans fat woman, works on the empowerment of women and the LGBTQIAP+ communities throught self love, body positivity and diversity. She is founder of Movimento Corpo Livre, first brazilian company focused on spreading the body positive moviment. Beta is also part of the UN Global Compact Youth Comitee.

Foto do palestrante Gabi Oliveira

Gabi Oliveira @gabidepretas | Palestrante

Gabi Oliveira, social communicator by UERJ, and digital influencer as a result of her mission to bring new narratives about black bodies. She’s internationally recognized by Youtube, Google and Onu Mulheres, due to the relevance of her content on digital platforms. She already represented Brazil at Havard in 2017 and 2018 and today she is still proud to be the ON mother of Mário and Clara. She’s a reference in the advertising industry for having been part of a black digital movement that forever determined transformations in the beauty and audiovisual industry, her critical content and connective language. She’s IG, X, TikTok and YT, and Afetos Podcast and in 2022 she debuted as a writer.

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