Piercing the Bubble: How to Build Your Personal Brand, Your Professional Journey and Connect with the Market?

Screening Room Audiovisual Empreendedorismo e Liderança Comportamento Criatividade

Who are you in the audiovisual field? What brand do you want to build? How to create this identity and the necessary connections to exercise it in the market? These will be some of the questions addressed in this panel, which aims to discuss the importance of authenticity and consistency in building a personal image and connecting it with career values and objectives. Whether for screenwriters, directors, or actors, this process is complex and long-term, with many obstacles along the way. It is a composition that depends on aesthetic choices, identification with themes, self-awareness, and also involves networking and relationship management, and varies greatly from person to person, depending on each individual's desires.

Speakers

Bernardo Schlegel | Moderador

Actor and producer graduated from the Federal University of the State of Rio de Janeiro, he appeared in several Globoplay and TV Globo productions. His most recent shows include "Os Outros" (2 seasons, 2023-24), "Todas as Flores" (2022-23), "Ilha de Ferro" (2 seasons, 2018-19) and "Zorra" (6 seasons, 2015-20). Founding partner of Agência Botão Cultural, a production company that since 2012 has been carrying out theatrical, audiovisual and sociocultural projects such as "As Cosquinhas - Ou a Dança da Raiva" (premiere in late 2024); "Conexão do Bem - Novos Território" (musical processions in hospitals, 2018-23); and "Senão Agora, Quando? - Temporada Virtual" (live motion picture play, 2021).

Ciça Castello | Palestrante

Ciça Castello is a multifaceted talent in the arts, known for her roles as a casting director, photographer, and director. Her credits include casting for acclaimed films like "O Palhaço" and "Amor?", as well as TV series such as "Amores Roubados" and "Rebu". She's also contributed to Netflix productions - "Bom dia Veronia - season 2 and 3; "Pedaço de mim". In 2020, she directed "DELICADEZA". From 2021 to 2023, she co-founded and curated the Talante Space at Lx Factory in Lisbon.

Nina Bellotto | Palestrante

Atena

Nina Bellotto studied film and worked as an assistant director for 10 years. She spent 7 years at Globo as a Project Development Manager, contributing to the formation of script and directing teams, as well as adapting and selling projects to various stakeholders within the company. In 2019, she served as Business Affairs at the production company Matizar. From 2020 to 2023, Nina held the position of Director of Business and Talent at Condé+, leading the Creative and Projects department. In 2023, Nina founded Atena, a company specializing in the representation of creative talents and the management of audiovisual projects.

Carla Domingues | Palestrante

Carla Domingues is an agent talent for Directors and Screenwriters at Condé+. She used to be Content Creative Manager at The Walt Disney Company, bringing experience from previous roles at Globo (Canal Brasil, Globosat, Globoplay). She has 20 years of experience in the audiovisual market, working with curatorship, negotiation, script development and programming of Brazilian content for streaming, TV and cinema.