CONFERENCE

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06-06-2024

17:00 - 18:00

From Metaverse to Multiverse: How Samsung Raised the Bar in Gaming?

Game+ Tendências Games Tecnologia Negócios Branding Inovação

A synonym for innovation, Samsung has expanded its dialogue with the gaming scene in recent years, bringing innovation, technology, award-winning cases, and, above all, speed to innovate in new formats and trends.

Speakers

Foto do palestrante Bruna Pastorini

Bruna Pastorini | Moderadora

One of the main female names linked to the Brazilian Gamer scene, Bruna Pastorini is a partner and Chief Strategy Officer at DRUID Creative Gaming, the first advertising agency in the market focused on Games founded in 2020. Gamer, executive and expert in matters related to Web3, eSports and innovation, the professional has 14 years of experience in advertising, including major agencies between Rio de Janeiro and São Paulo. Today he is responsible for creating strategies to major brands in the world of games, such as Itaú, Submarino, Epic Games, O Boticário, and also has won important marketing and creativity awards such as Effie Awards and Smarties Brazil (MMA).

Foto do palestrante Rodrigo Menezes

Rodrigo Menezes | Palestrante

Rodrigo Menezes is senior marketing manager for Samsung Brazil's Mobile Experience division. He graduated in Public Relations from the Methodist University of São Paulo and MBA in Marketing from ESPM. With a career of more than 16 years in marketing, he has worked in sectors such as telecommunications, food and automobiles. At Samsung for over 4 years, he led important projects in the company's Consumer Electronics and Mobile Experience divisions, including brand positioning in the gamer universe.

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