CONFERENCE

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07-06-2024

17:00 - 18:00

Unraveling the Algorithm: Digital Strategies to Make Your Music Career Go Viral

Soundbeats Inovação Música Mídia e Entretenimento Tendências Storytelling Creator Economy Publicidade e Marketing

If you are an independent producer, artist, brand or music streaming platform looking for valuable insights and strategic partnerships, this panel is your opportunity to connect with young leaders who are rethinking the relationship between art, algorithms, social media and engagement. Led by Ryan Peterson and Felipe Martinez, Stellar Trigger is a digital marketing agency based in Copenhagen. Focused on promoting music in 'Trigger Cities' in Latin America, Europe and Southeast Asia, it aims to expand the international reach of artists on various content platforms such as Tik Tok, Youtube and Spotify. Working to connect the music market and creator economy, they specialize in promoting significant growth in the fan base and boosting the visibility of artists on streaming and content platforms, enabling their creative portfolio to have an impressive global influence. With a repertoire full of collaborations with big names like Miley Cyrus, Billie Eilish and Karol G, they are known for th

Speakers

Foto do palestrante Felipe Martinez Palacio

Felipe Martinez | Palestrante

Based in Copenhagen, but working exclusively in “Trigger Markets” in Latin America & South East Asia, Stellar Trigger has worked on digital TikTok campaigning such as Miley Cyrus, Billie Eilish, Karol G, Xavi and many more artists. Felipe Martinez has been working to re-imagine and challenge traditional music marketing, with a principal focus on targeting ‘high-quality’ music fans with culturally and age relevant content in cities like Mexico city, Bogota, Sao Paulo, Santiago, Lima and Buenos Aires. This has proven to be a winning formula. Felipe has been recently involved in the breakthrough of the Mexican emerging artist Xavi scoring N1 in Global charts for more than 30 days with "La Diabla."

Foto do palestrante Ryan Peterson

Ryan Peterson | Palestrante

Executive working across breaking new artists and re-activating catalogues with a focus on SE Asia and Latin America. Big believer in the youth and spend way too much time consuming short-form content!

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