Crafting Original Content for the Global Market

Writers Room Audiovisual Mídia e Entretenimento Tendências Negócios Consumo Criatividade

In this panel discussion, industry experts will delve into the intricacies of developing original audiovisual content tailored for the global market. From ideation to execution, the conversation will explore the creative and strategic processes involved in crafting compelling narratives that resonate with diverse audiences worldwide. Renowned executives, with expertise in developing original works for the global market, will discuss aspects such as understanding cultural nuances and audience preferences, balancing cultural authenticity with global accessibility, navigating the complexities of global distribution platforms, while they examine successful examples of original content in the global market, the lessons learned and key takeaways for aspiring creators.

Speakers

Azusa Maruyama | Palestrante

NHK Enterprises, inc.

Azusa Maruyama is a Japanese TV director/producer who makes programs both in English and Japanese, covering various factual genres including current affairs, nature, history, culture and music. Her recent work include "Mirador" a unique travelogue where mesmerizing nature, traditional culture, and field recording technique magically meet beatboxing; and "Welcome to the World of Dementia", an "uplifting" anime-docu factual to show the experiences told by the people with dementia. She won the Best Emerging Director Award at 2023 ATP Television Grand Prix for directing "Welcome to the World of Dementia". She is a music enthusiast, and plays various instruments from Irish bagpipes to samba drum.

Christian Gabela | Palestrante

Gaumont Television

Christian Gabela serves as SVP, Creative Executive, Head of Latin America, Spain and Latinx at Gaumont spearheading the sourcing of int’l partnerships, original IP, and the development and production of current projects produced abroad, including El Presidente for Amazon. Prior to Gaumont, he was VP and GM of Story House Entertainment, a premium content studio within Univision overseeing the studio’s overarching strategy, development, production, and distribution of its content, including the Netflix Originals El Chapo, and Tijuana. Prior to this he held executive roles at Univision and Telemundo Networks and Studios where he supported programming and original content production operations.

Rose Marie Vega | Palestrante

RMVISTAR

Based on her Latina heritage, Rose Marie Vega built her career working with many of the industry’s leading studios and platforms. With these experiences she forged her own trajectory in the independent and multi-cultural worlds that influenced her unique business approach. This experience led to the purchase by Warner Media of the format rights for Jaque Content’s hit Argentinian crime series "La Chica que Limpia" and a FOX Network series production of "The Cleaning Lady” which premiered in January 2022 and was renewed for its third season, to the development and co- production agreements with major studios for the U.S. and LatAm platforms.

Foto do palestrante Pedro Belchior Costa

Pedro Belchior Costa | Moderador

Director, Writer & EP with 15+ years in the industry, Pedro worked as a Senior Creative Executive for Amazon Studios and as a Community Leader for the Sundance Institute Collab. He directed two feature films, wrote five feature scripts and a play, collaborated on two TV comedy shows and directed internet shows on channels with 5MM+ subscribers. He holds a Law degree and a master's in Intellectual Property in Europe. He was a representative at the United Nations and an advisor for the Senate, a volunteer for the environmental protection and led the diversity Labs among Amazon Studios and Prime. He is a member of the International Academy of Television Arts & Sciences and the Brazilian Cinema Academy.