Developing Strategies with AI and Big Data: How to Increase Competitiveness and Promote Innovation?

Screening Room Audiovisual Inteligência Artificial Mídia e Entretenimento Futuro Empreendedorismo e Liderança Tecnologia Negócios Ciência

Data is a gold mine for every link in the media and entertainment industry's value chain. And Artificial Intelligence (AI) is here to stay. This panel will explore the applications of Artificial Intelligence and Big Data as drivers of competitiveness and innovation in the media and entertainment sector. How can AI and Big Data transform business models and improve creation, production and distribution strategies? How can we integrate people and AI to expand collective intelligence? How to use this range of data to solve problems? How can we use AI to empower and increase people's capacity and reach?

Speakers

Rodrigo Terra | Moderador

He is co-founder and Chief Technology Evangelist of ARVORE Immersive Experiences, which has won several awards for its games and immersive experiences, including Brazil's first Primetime Emmy®? for Extraordinary Innovation with 'A Linha'. He has a post-graduate degree in Business Administration from FGV, was a broadcaster at FAAP and is a post-graduate lecturer at ESPM-SP. He has been researching Games, New Media, Exponential Technologies and Innovation in the Creative Economy since 2010. He is the current President of ABRAGAMES and an active member of the Academy of Television Arts and Sciences (USA).

Vini Gholmie | Palestrante

Passionate entrepreneur in technology and avid consumer of entertainment content, with over 15 years of experience in the financial market, including equity and derivatives fund management, as well as serving on family company boards and investing in startups. I have decided to focus my energy and attention on the things I truly believe in. As the founder and CEO of Mantis-AI and Chairman of Feel The Match, I have been involved in the startup ecosystem since 2013, supporting at least 11 ventures. I studied Economics at Ibmec São Paulo (now Insper), Derivatives at CBOT/CME Group in Chicago, and conducted research in Behavior and Adaptive Markets at MIT Sloan School, Boston.

Ana Luiza Beraba | Palestrante

WePlot

With 20 years' experience in the audiovisual sector, she founded the distributor Esfera Filmes and has released more than 60 films in cinemas. With the content agency Film2b, I worked in copyright management, bringing more than 60 books to the screen. With the creative hub WePlot, she was selected for the Proyecta Uruguay (2020), Startup Chile (2021) and M7 Innovation Center programs at DDB/Colombia. Also with WePlot, she developed the bilingual lab "Mi Vida es de Película". In its 2023 edition, the real-life story of 100 women from 8 South American countries was presented in the form of an autofiction, targeting the creative industries market.

Foto do palestrante Geórgia Costa Araujo

Geórgia Costa Araujo | Palestrante

Georgia Costa Araujo, filmmaker and producer, founder of CineHub and Coração da Selva, worked as partner of some of the principal artistas and audiovisual market agents, produced memorable works for cinema and TV, in diverse formats and genres, such as the International Emmy Kids Awards winning show "Pedro & Bianca" and the award winning movie "Praia do Futuro" which premiered worldwide on the Official Competition of the Berlin Film Festival.