In this workshop, participants will be guided through an essential journey into the universe of Experience Design. From its origins to current trends, the secrets behind impactful experiences will be revealed. With real cases and valuable insights, they will learn to create meaningful experiences in any sector, including crucial steps for citizen-centered experiences (CzX). The final section will offer practical tips and valuable insights to thrive in this market, emphasizing the importance of co-creation, uniqueness, and tangible impact measurement. Get ready to explore the new horizon of experiences!

Speakers

Veronica Marques | Palestrante

CxZ Experience Designer, Creative Remixer, Pedagogical Innovator, and Disruptor. Believes in making poesiA (poetry) to change the world. Utilizes inspiration, imagination, curiosity, creativity, innovation, and disruption to create projects worldwide under the CxZ umbrella. Holds a Master's degree in Creative Economy and Innovation Management from ESPM (2018). Also works as a consultant, speaker, professor, and researcher. With over two decades of experience, has been involved in several creations and co-creations in Brazil and beyond.

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