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This presentation will present the trend through several cases from around the world and in Brazil: challenges, difficulties in implemented programmes, technological solutions and new perspectives for the rapid development of this new form of influence.
Speakers
Dri Elias | Palestrante
The Content Group
CEO & Founder of the firsts CONTENT and INFLUENCE agencies for brands in Brazil, which form The Content Group. Entrepreneur, speaker, Digital Transformation and Female Leadership enthusiast, and hostess of the “Heads Ahead” WebCast about creativity and innovation. Before pivoting my career 15 years ago, I built a solid work as head of MKT for large companies such as Ambev (CMO of Non-alcoholics B.U. and Partner) and Vivo-Telefonica. Production Engineer - UFRJ and Data Technologist - PUC RJ, with two MBAs from FGV and Dom Cabral in Business Management.