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Eduardo Tracanella, CMO do Itaú Unibanco, fala sobre o recente rebranding da marca, a conexão entre marketing e tecnologia e os desafios para os próximos 100 anos do branding do banco.
Speakers
Eduardo Tracanella | Keynote
Eduardo Tracanella, sócio e CMO do Itaú Unibanco, lidera a marca mais valiosa do Brasil e da América Latina. Em 2017, foi apontado como um dos 100 líderes de negócio com melhor reputação no Brasil, além de Profissional de Marketing Mais Admirado, segundo o estudo Agency Scope. Em 2023, foi eleito melhor profissional de marketing da América Latina e anunciante do ano pelo prêmio Caboré.
Pacete | Entrevistador
Pacete is a journalist, LinkedIn Top Voices, editor of Forbes Tech and Forbes MKT, and a curator of marketing, technology, and innovation at Rio2C. He is also a member of the Marketing Hall of Fame, was a finalist for the Comunique-se Award, and was elected the Most Admired Tech Journalist in Brazil. In addition to being a TEDXSpeaker, he is also a speaker and event mediator, covering topics such as Innovation, Technology, Games, Marketing, Business, and Trends. He has spoken at international events such as WebSummit, SXSW, and Collision, and has also covered festivals such as SXSW annually, among many others.