Developing Stories: The Strategic Role of Content Management

Screening Room Audiovisual Storytelling Negócios Criatividade Mídia e Entretenimento Consumo

To ensure a project looks good on screen, it needs to be solid on paper first, and many professionals are involved in the process from the creation by the author to the delivery to the filming teams. It's at these intersections that the development of the works takes place, in the exchange between screenwriters and the teams from production companies and players. The process undergoes prior curation in the selection of bets, and also post-selection, as this unfolding is dynamic and demands attentive and careful dedication from all parties involved. In this panel, we will explore the fundamental role of content direction and development production in Brazilian audiovisual, based on the strategic vision necessary for creating engaging and relevant narratives for the final audience, linking audience data, thematic cuts, repertoire as a determining factor, and active listening in the relationship with creators.

Speakers

Yana Chang | Moderador

Yana Chang is an executive and creative producer with degrees in Law and Anthropology from USP. Since 2023, she has served as the executive in charge of development at SOUTH GLOBAL, production company of Alice Braga and Bianca Comparato, focusing on projects characterized by innovation and audience engagement. Previously, at O2 Filmes, she oversaw the development of 11 projects for various streaming platforms. Her recent work includes developing the series “City of God” (2024, MAX) and “Cangaço Novo” (2023, Amazon), the feature film “The Falling Sky” (2024, Directors’ Fortnight, Cannes), and executive production of the award-winning documentary “Edna” (2021), by Eryk Rocha.

Andre Ferraz Saddy | Palestrante

Canal Brasil - Aquisições

Partner and General Director of Canal Brasil, where he has been since 1999. He worked from 1995 to 1999 at the production company LC Barreto, participating in the films “O Quatrillho”, “What is That Companion?”, “Bela Donna”, “Uma Aventura do Zico” and “Bossa Nova”. He also produced the feature-length documentaries “Loki – Arnaldo Baptista” and “Olho Nu – Ney Matogrosso”.

Clarisse Goulart | Palestrante

Conspiração Filmes

Clarisse Goulart is a Project Development Executive at Conspiração. She has a degree in Cultural Production from UFF, specializing in Film & TV Business from FGV and an MBA in Project Management from PUC-RJ. Executive in the Brazilian audiovisual market with 25 years of experience, she was Programming Coordinator at the Rio Festival from 2000 to 2006 and curator of Premiere Brazil New York (MoMA Brazilian Film Festival). She held management positions at companies such as Rain Network, MovieMobz, RioFilme and Globosat. Since 2017, he has been part of the Conspiração team, where she is dedicated to managing intellectual property in its business and creative aspects.

Zico Goes | Palestrante

KROMAKI

1991-1999- screenwriter and programming manager MTV BRASIL 1999-2008- Head of Programming MTV BRASIL 2008-2015- Teacher -Graduate Course- Faculdade de Comunicação FAAP-SP 2010-2011-Head of Content and Programming GNT-GLOBOSAT 2011-2013- VP , Content and Programming MTV BRASIL 2013-2014- Diretor , TV department, Conspiração Filmes 2014-2019- VP , Content, original productions FOX 2019-2022- Head of Development STAR+ 2022- Podcast producer 2022-Crreative Producer at Kromaki