Cinema & Music - New Stages to Boost Catalogs

Soundbeats Audiovisual Música Mídia e Entretenimento Tendências Storytelling Consumo Publicidade e Marketing Criatividade

Documentaries and films such as Bohemian Rhapsody, Bob Marley, Claudinho&Buchecha and many others became box office successes and renewed audiences, fans and plays. In an increasingly dynamic market, marketing and content strategies play a fundamental role in monetizing and boosting catalogs, especially with the release of biographies and documentaries. Executives from the music and audiovisual market talk about the development of original content, copyright, boosting catalogs and coordinated strategies between sectors.

Speakers

Rodrigo Pinto | Palestrante

Ton Ton Films

Rodrigo Pinto produced and directed the documentary “Continuação" (2009, Curta!), and the documentary series My Record Store (3 seasons, Bis, Multishow), Londres Assim (GNT), Sons Urbanos (Bis), Heroes (BBC World), Impressions of Rio (BBC World News). He is the director and co-writer of the docudrama "Nobody Can Prove Anything - The Unbelievable Story of Ezequiel Neves" (Giros-Ton Ton). He is also the screenwriter of the series "Rock in Rio - The story" (Conspiração/Globoplay). At the moment, he directs the creative hub Nu Criativo, under the leadership of Walter Carvalho. He is a journalist graduated from ECO-UFRJ, and trained in screenwriting at the National Film and Television School.

Dayse Porto | Palestrante

MOVIDA CONTEÚDO

Dayse Porto é diretora e roteirista baiana de ficção, documentário e musicais. Dirigiu a ficção Beleza da Noite (38 min) junto com Cecília Amado, exibido na TV GLOBO ; com menção honrosa no Festival Visões Periféricas (2024; RJ). Assina roteiro e direção do programa Mulher com a Palavra, apresentado por Rita Batista e disponível no Globoplay. Dirigiu especiais e documentários musicais como "As Ganhadeiras de Itapuã" (120min) e Percussivos(52min). Acaba de lançar o longa doc. "Catadoras" (70 min), captado em 4 capitais do Brasil. É especialista em roteiro pela AICTV - Cuba, publicou o livro "Ó PAí, Ó - Ritmo e Cultura da Bahia na TV", resultado de sua pesquisa como mestre pela Puc-São Paulo.

Igor Mucarbel | Palestrante

Sony Music Entertainment

Graduated in Business Administration, with an extension course in Marketing from the University of Toronto and MBAs in "Entrepreneurship and New Business Development" and “Marketing and Intelligence of Digital Business” from FGV, Igor has worked in various companies and sectors, such as L’Oréal (Marketing) and Halliburton (Business Development). He was Head of "Catalog Strategy" (hybrid approach: marketing + commercial) at Sony Music Brazil for over 5 years and now, combining creativity and business, he joins the regional team in Miami/USA, focusing on mapping market opportunity and on development and maintenance of strategies for the Sony catalog portfolio in Latin America, Spain, and Portugal.

Isabel Brant | Palestrante

Isabel Brant works in the music business for almost 20 years and is Head of Synch & Licensing at the publisher and record label Dubas Music. In parallel, she provides musical clearance work for films and TV series, such as "Black Rio, Black Power", a documentary about the historical importance of the black music scene that emerged during the Brazilian military dictatorship in the 60's. In partnership with the company Amabis, she is responsible for the clearance and musical supervision in projects by Disney+, Prime Vídeo, Netflix and others. They are currently providing musical supervision for the film "Homem com H", telling the story of singer Ney Matogrosso's life and career.