CONFERENCE

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04-06-2024

14:30 - 15:30

Blogueirinha: How Bruno Matos Created the Character of the Year

Summit Forbes Brands&Co Mídia e Entretenimento

Born in Rio de Janeiro, Bruno Matos is the name behind one of the main characters of the Brazilian internet with over 8 million followers. Together with Rafa Dias from Dia Estudio, he shares how they developed a multi-platform strategy.

Speakers

Foto do palestrante Bruno Matos

Blogueirinha | Palestrante

2023 was the year that Blogueirinha was one of the most talked about topics on and off the internet. With the 2nd season of the show De Frente com Blogueirinha, she became one of the biggest subjects in the most renowned traditional media outlets. Her audience surpasses 4 million followers on Instagram and 2 million on TikTok, and in addition to 1.6 million subscribers on YouTube, the sarcastic humor of the character created in 2016 by actor Bruno Matos achieved national relevance and recognition. Blogueirinha has signed contracts with major brands, was the cover of magazines, participated in television programs and made appearances in important events such as SPFW and Baile da Vogue.

Foto do palestrante Rafael Dias Machado

Rafa Dias | Palestrante

Rafa Dias is graduated in Television and Film in Canada and has directed TV shows for MTV Brasil. Twelve years ago he began his digital career by understanding YouTube's operation and behind the scenes. Two years later, he transferred his audiovisual experience to the internet. So he created Dia Estúdio, a YouTube certified network, which in addition to channel management and digital influencers agencying, specializes in the production and realization of great projects on the platform and other social networks. Currently, in addition to being CEO of Dia Estúdio, he is general director of DiaTV, the first TV made by content creators with 24/7 programming and broadcasted exclusively on the internet.

Foto do palestrante Gustavo Giglio

Gustavo Giglio | Moderador

head of marketing (studios & publishers) Omelete Company/CCXP.

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