Tech Ageism: How to Make (Physical) and Virtual Environments More Receptive to Mature People

New Frontier Tecnologia Consumo Comportamento Tendências Diversidade e Inclusão

Focused on the phenomenon of digital exclusion faced by many elderly individuals, this panel will address strategies to promote inclusion and equal opportunities, aiming to create more welcoming technological environments for all age groups. With the life expectancy of Brazilians rising annually, it is worth understanding the consumption and access perspectives of people 60+ with new eyes.

Speakers

Bernardo | Moderador

Bernard has a Bachelor Degree in Marketing issued by ESPM since 1992. He became a serial entrepreneur, building several Startups and joined VR Group in 2011 for building its VR practice. Today, runs VR Investments a VC Offshore operation with hundreds of investments in Israel, Europe, Asia, USA and LATAM, he acts as Innovastion Curator at Rio2C and is Member of the Board of Governors at Hebrew University of Jerusalem .

Egnalda Côrtes | Palestrante

Egnalda Côrtes is CEO of Côrtes e Companhia, the 1st black influencer agency in Latin America,founded in 2015. Business executive by profession, Changemaker and Matrigestor by devotion, she was considered one of the 10 outstanding professionals in marketing by Meio&Mensagem. Her pioneering spirit and innovation,is a landmark in the “creators economy”, and moves billions in this segment of the market, a feat that earned her recognition by the UN Women and SMRISP,as “an emblematic woman who already has her legacy built for having been a pioneer in economic development of black influencers in the digital industry”.In 2023,her company occupies a leading company chair in the Un Stereotype Alliance Program.

Mórris Litvak | Palestrante

Mórris Litvak is the founder and CEO of Maturi, a relocation and professional development platform for people 50+, social entrepreneur, speaker, graduated in Software Engineering from FIAP in São Paulo, with a postgraduate degree in Social Innovation Management from the Amani Institute.

Foto do palestrante Marie Françoise M.W.M.Pereira

Fran Winandy | Palestrante

Advisor, Mentor, Executive Education Program Instructor, and Consultant. Specializes in the fields of Age Diversity, Intergenerational Dialogue, Senior Entrepreneurship, Ageism, and Social Impact. Author of the book "Ageism: A New Name for an Old Prejudice". Co-author of the books "Let's Talk About Ageism", "Diversity and Inclusion and Its Dimensions - Vol. 2", and "Social Governance in Practice". Psychologist with an MBA in Human Resources and a Master's degree in Business Administration. Digital Influencer, partner at Acalântis Services, Blog creator (www.etarismo.com.br)