Sócia-fundadora, Iara Land e Idealizadora, BRIFW
06/06/2024
Games Futuro
Game+ Arts&Crafts
Games, Tecnologia Imersiva e Moda, O que Vem a Seguir?
IA Generativa e Criação de Mundos Imaginários: Conectando Emocionalmente Ideias aos Desafios do Futuro
As CEO of IARA and with her pioneering work at BRIFW, a platform fostering and promoting Latin American culture in Web3, Olivia Merquior is one of Brazil's leading experts in culture-technology experiences. Her work in market forecasting and macro understanding of emerging technologies has contributed to strategies for brands such as Renner, Globo, O Boticario, Grupo Soma, Bulgari, and Première Vision Paris. Her projects not only refine trend definitions in fashion and design but also reflect her commitment to connecting diverse cultures and fostering intergenerational dialogue through technology.