Olivia Merquior

Sócia-fundadora, Iara Land e Idealizadora, BRIFW

06/06/2024

06/06/2024 05/06/2024

Games Futuro

Game+ Arts&Crafts

As CEO of IARA and with her pioneering work at BRIFW, a platform fostering and promoting Latin American culture in Web3, Olivia Merquior is one of Brazil's leading experts in culture-technology experiences. Her work in market forecasting and macro understanding of emerging technologies has contributed to strategies for brands such as Renner, Globo, O Boticario, Grupo Soma, Bulgari, and Première Vision Paris. Her projects not only refine trend definitions in fashion and design but also reflect her commitment to connecting diverse cultures and fostering intergenerational dialogue through technology.