Marketing and Business Director
Play 9
Advertising professional, with an MBA in Marketing and Branding, she has 14 years of experience in digital marketing, 9 of which focused on building large, leading retail brands, such as Americanas. Currently, she is Marketing and Business Director at Play9, where she leads marketing, pr and business fronts. During her career, she managed large branding projects, such as, repositioning and main sponsorships in the country - such as Americanas' 3 years at BBB - in addition to having worked on the launch of a retailer's pioneering and innovative live commerce platform, the “Americanas Ao Vivo”. She was also part of the board at the first edition of Vidcon in BR, and as a judge at the TikTok Awards 2022.