Speaker
João Branco is one of the ten best marketing professionals in Brazil according to Forbes. As Vice President of Marketing at McDonald's, he led the team that broke all the records in the history of "Méqui" in Brazil. João is a teacher and columnist at Forbes, Exame and UOL. Author of the best-selling "Dê Propósito" and Demarketize-se. He has one of the most influential executives in Brazil.