Iuri Maia , Mercado Livre

Head of Branding, Mercado Livre

04/06/2024

04/06/2024

Mídia e Entretenimento

Summit COB Sports Innovation 3

Iuri Maia has almost 20 years of experience in communication strategy. He worked at Reckitt Benckiser and held strategic positions in advertising agencies, such as Publicis, Y&R and Neogama/BBH. He joined Mercado Livre in 2019, working in the Marketing area for Mercado Livre and Mercado Pago for Brazil market. At the end of 2020, the executive began leading the regional Branding front at Mercado Pago and, from January of this year, assumed the position of Head of Branding at Mercado Livre. In 2020, he led the "Feed Parade" campaign that led Mercado Livre to win the first Grand Prix and Gold in Cannes. Iuri has a degree in Social Communication from UNICAP and specialized in Leadership.