CEO, New Vegas
07/06/2024
Storytelling
House of Brands
Ian Black is CEO, founder and partner of New Vegas, an interactive agency of the B&Partners group. Over the past 15 years he has played a key role in the advertising market, employing a transdisciplinary approach to all his initiatives, remaining media agnostic and developing projects that bring together cultural relevance, social responsibility and economic sustainability. With no background in the field, Ian brings his own previous personal and professional experiences, independent studies and socio-political activism to build a perspective that allows him to take extraordinary observations and actions that often contradict the chorus of markets.