Gustavo Herbetta
CMO, Comitê Olímpico do Brasil (COB)
04/06/2024
Tendências Games
Summit COB Sports Innovation 3 Game+
Entretenimento e a Formação de Público para Modalidades Esportivas
Games e Esportes Olímpicos, Deu Match?
Professional with 25 years of experience working primarily in the advertising and marketing industry with passages through large multinational agencies in Brazil and the USA, such as Publicis Group, Mccann Worldgroup and DM9/DDB leading campaigns for brands such as Nestlé, Coca-Cola, Sony, Ambev and Walmart. He has been working exclusively in sports marketing for 10 years, first as CMO of Corinthians between 2015 and 2017, then Commercial Director at FPF in 2019 and carried out projects for CBF such as the advertising campaign for the 2018 World Cup and CBF Brazil Football Expo. He took over as CMO of Brazil Olympic Committee in 2022.
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