Gabriela Varela
KitKat Marketing Manager, at Nestlé
05/06/2024
Games
Game+
With almost 10 years of experience in Marketing and Innovation for Consumer Goods, Gabriela Varela, has a bachelor's degree in Business Administration at FEA-USP and is specialized in Behavior and Consumer Sciences for ESPM. For the last 3 years, her focus has been the development of the KitKat® brand in Brazil, through new products, communication strategies and experiences for the target consumer. She was the leader of great sponsorships and campaigns for the brand, like the Brazilian League of Legends Championship and music festivals such as Rock in Rio and The Town.
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