Felipe Martinez
Head of LATAM - Music marketing specialist
07/06/2024
Inovação Música
Soundbeats Experience Talks - Creator Square
Desvendando o Algoritmo: Estratégias Digitais para Viralizar sua Carreira na Música
Viralizando: Como Construir Comunidades Através Do ‘Trigger Marketing’ Na Era Do Algoritmo?
Based in Copenhagen, but working exclusively in “Trigger Markets” in Latin America & South East Asia, Stellar Trigger has worked on digital TikTok campaigning such as Miley Cyrus, Billie Eilish, Karol G, Xavi and many more artists. Felipe Martinez has been working to re-imagine and challenge traditional music marketing, with a principal focus on targeting ‘high-quality’ music fans with culturally and age relevant content in cities like Mexico city, Bogota, Sao Paulo, Santiago, Lima and Buenos Aires. This has proven to be a winning formula. Felipe has been recently involved in the breakthrough of the Mexican emerging artist Xavi scoring N1 in Global charts for more than 30 days with "La Diabla."
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