Co-Founder Instituto Delete and Marketing Director of Yduqs
Director of Marketing at YDUQS Group, Professor at Estácio teaching Digital Marketing and Social Media, Director at ABA, and Founder of the Delete Institute, a pioneering center in Brazil focusing on screen dependency. Bachelor's degree in Marketing from PUC-Rio with extension studies at Stanford. Master's degree from the UFRJ Psychiatry Institute with research focusing on the impact of social media on human behavior. Author of the books "New Humans 2030," "Nomophobia," "Digital Handbook," "Digital Etiquette," "Digital Ergonomics," and "Book of Digital Dependency Scales."