Celia Regina Satiko Nishio
Head of CMI and CES, Nestlé
05/06/2024
Futuro
House of Brands
Celia Regina Satiko Nishio is 47 years old, mother of Jacqueline, and married to Eduardo. She began her career in market research at the age of 12, where she discovered how to explore her curiosity about the world, people, and business. She worked for 7 years at Nestlé in consumer insight, innovation, competitive intelligence as marketing. She spent ten years at System1 Research, bringing the concept of behavioral sciences to market research, supported by predictive algorithms. In November 2020, she took over as Global Director of Intelligence at Natura and Avon, covering Research, Brand, Market Performance, and Innovation. In January 2024, she returned to Nestlé as Director of CMI and CES.
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