Andrea Hirata
CRO
04/06/2024
Creator Economy
Summit Play9 Creator Economy
Andréa Hirata is a professional with over 25 years of experience in the advertising market. She built her career in renowned agencies, including Salles, FCB, and Leo Burnett, where she worked for 9 years, the last 5 as Vice President of Media. Throughout her career, she was responsible for memorable campaigns for prominent brands such as Bradesco, Jeep, Samsung, Nivea, and the iconic Vivi Guedes case for Fiat. She significantly contributed to the launch and development of the commercial area of the Kwai app in Brazil, where she played a key role for almost 3 years. Recently, she joined Play9 at the C-Level as CRO, with the mission of doubling the company's revenue in 2 years.
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