UX - The Transformation of Concerts into Spectacles

Creator Square Stage Inovação Música Mídia e Entretenimento Futuro Tecnologia Storytelling Consumo Comportamento

Live music has become a complete experience, going far beyond the musical presentation. We will examine how creative directors approach aspects such as set design, costume design, choreography and immersiveness to create immersive atmospheres that amplify the narrative of the songs. How important is it to consider the audience's emotional and sensorial experience, promoting meaningful interactions that transform the show into a memorable and deeply personal experience.

Speakers

Foto do palestrante Andrey Meirelles Ota Hermuche

Andrey Hermuche | Palestrante

Andrey Hermuche

Andrey Hermuche, Creative Direction, Art Director and Set Designer. He has carried out more than 500 projects in several Brazilian states, working mainly in the creation of Stage Design at large festivals, parties and events. More than 300 artists have already played in his creations on stage, big names in Brazilian music. With 27 years of experience and extensive experience in TV, cinema, opera, dance, theater and political marketing. With national and international operations. Currently developing Customer Experience. He received 6 awards for best art direction at film festivals in Brazil, worked as art director for 4 presidential campaigns.

Foto do palestrante Azula Pereira da Silva

AZULA | Moderadora

Singer and songwriter Currently producing my first ep, poeticizing about the experiences of black and lgbtqiapnb+ populations. With references to jazz, mpb, samba, r&b and lyrics that range from the country's social reality, affection, self-care, love. I was able to reach this place when my training in history and my training as a singer and artist met in research on black music that allowed me to produce a training workshop for young black artists between 2017/2019, where my artistic work met with the pedagogical. In 2022 I was able to take the Memória Travesti show to the Rock in Rio stages in the favela space and today I have two singles

Flávio verne | Palestrante

Creative director and choreographer focused on the Brazilian pop market. He has choreographed and directed tours for Pabllo Vittar, Luísa Sonza and Duda Beat, shows at Coachella, Lollapalooza, Primavera Sound, Stereo Picnic, The Town, Rock in Rio. Also work directing movement for advertisements, music videos and performances at awards shows such as EMA, billboard woman in music awards, mtv miaw, multishow awards. He has already won awards for best choreography with “turbo mode” and “Bandida”