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Em breve, todo criador se tornará uma marca. Essa máxima ressoa em nosso mercado há bastante tempo e a perspectiva é verdadeiramente animadora. Neste painel, vamos explorar a trajetória desses novos negócios que emergem da Creator Economy e analisaremos como o empreendedorismo e a tecnologia estão moldando novos modelos de renda para influenciadores, impulsionando a inovação e a escalabilidade dos conteúdos, tendo nossos pilares da Tríade como chave para o sucesso.
Speakers
Andrea Hirata | Moderadora
Andréa Hirata is a professional with over 25 years of experience in the advertising market. She built her career in renowned agencies, including Salles, FCB, and Leo Burnett, where she worked for 9 years, the last 5 as Vice President of Media. Throughout her career, she was responsible for memorable campaigns for prominent brands such as Bradesco, Jeep, Samsung, Nivea, and the iconic Vivi Guedes case for Fiat. She significantly contributed to the launch and development of the commercial area of the Kwai app in Brazil, where she played a key role for almost 3 years. Recently, she joined Play9 at the C-Level as CRO, with the mission of doubling the company's revenue in 2 years.
Bomtalvão | Palestrante
Graduated in Law, Bomtalvão, as he is known in the networks, left his diploma aside to focus on two of his great passions: internet and humor. Since 2015, he has produced videos, but has seen his number of followers increase in 2021, hitting 1 million fans first on TikTok and, in 2022, on Instagram. Inspired by names like Tatá Werneck, the content creator has been gaining recognition and has worked with big brands. Extrovert, he likes to share with his audience humorous videos of his daily life and about food selectivity, and today he has more than 7M followers on all his platforms
Eliziane | Palestrante
Médica e criadora de conteúdo