Nollywood: Creating and Funding African Stories for Global Audiences with Editi Effiong and Enyi Omeruah

StoryVillage Audiovisual Inovação Empreendedorismo e Liderança Storytelling Negócios

Nollywood, the second most prolific audiovisual market in the world, is a revolution that has been decades in the making. A fascinating mix of culture, economy and global influence, it has its roots in Nigerian society, but its branches extend far and wide, touching lives and shaping narratives across Africa and beyond. An economic powerhouse, it contributes around US$600 million to the Nigerian economy every year and produces around 2,500 films. With increasing investment and a growing international audience, the sector has experienced rapid growth. The updated term "New Nollywood" has emerged to describe this new phase in its development. In this panel, we will have the opportunity to meet two of the greatest exponents of this market and discover their artistic and marketing visions and their financing strategies based mainly on private resources.

Speakers

Editi Effiong | Palestrante

Editi Effiong is a creative entrepreneur with business interests in advertising, technology and film. In 2018, Editi founded Anakle Films, a company dedicated to telling the next generation of African stories through film. Anakle Films first two theatrical releases, Up North and The Setup have since been acquired by NETFLIX. Editi’s first feature film as a director, The Black Book, has been called “Nollywood’s biggest film production yet” by CNN. The Black Book is the most viewed English speaking African film title on Netflix and was top 10 in 69 countries.

Viviane Ferreira | Entrevistadora

Viviane is a lawyer, black activist and filmmaker. Specialist in public policies for the audiovisual industry, she was CEO at Spcine (2021-Feb.2024). With a Master's degree in Communication from the University of Brasília (UnB), she chaired the 2021 Oscar® Brazilian Selection Committee. In the same year, she was named by the Most Influential People of African Descent as one of the 100 Most Influential People of African Descent in the world in the Humanitarianism and Activism category. She is a founder of Odun Filmes and one of the founders of APAN, and director of the hits "Ó Paí Ó 2" (2023) available on Amazon Prime, and "Um dia com Jerusa" (2020) available on Netflix.

Enyi Omeruah | Palestrante

EK 782 Films

Enyi Omeruah is a Nigerian film and television producer, manager, and entrepreneur. Currently, the VP for Acquisition & Development (West Africa) at AAA Entertainment. I am Co-Owner and Co-Founder of CHUDOR MMC, an agency and management company representing Africa’s top screenwriters. I have been a creative media executive since 2009.

Foto do palestrante Kelly Christina Castilho

Kelly Castilho | Entrevistadora

Mother, Sportswoman, Publicist, Filmmaker, Creative Mind, Mentor, Speaker. She has been working in the advertising and cinematographic film market for 28 years. It started at O2 Filmes, and went on to others productions companies, founded Confeitaria Filmes and the Africa Br Contemporary Institute. In 2004 she became Production Designer. In 2012 she started directing films. She was Jury of the Gerety Awards and Ampro Globes Awards, Film Lions Jury, Executive at Rede Globo, Director of Estação Livre on TV Cultura and of Mães do Brasil on Rede Globo, as well as TV shows for GNT and the Talk Show Preto no Branco for Band News. She is Director/ Vice President of + Mulheres Líderes do Audiovisual.