CONFERENCE

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06-06-2024

14:00 - 15:00

Women, Gamers, Executives, and Protagonists

Game+ Games Branding Diversidade e Inclusão Comportamento

From a business and management perspective, the gaming industry faces many challenges. In Brazil, several female leaders are contributing with their careers, expertise, and professionalism to further evolve the industry, and this panel reflects some of the key female leadership figures in the scene.

Speakers

Foto do palestrante Bruna Soares

Bruna Soares | Palestrante

Bruna Soares Formada em Relações Públicas, com especialização em Marketing e Finanças Corporativas com mais de 12 anos de experiência no mercado de games . Está na publisher francesa de games Ubisoft há 9 anos e hoje ocupa a posição de Diretora para Global Brand Partnerships. Com projetos desenvolvidos com empresas como Coca-cola, Globo, MAC Cosmetics, Itau, entre outros.

Foto do palestrante Roberta Coelho

Roberta Coelho | Moderadora

CEO of MIBR, the biggest e-sports team in Latin America. A Brazilian global brand with millions of fans around the world. With 7 teams playing 4 different games, MIBR is present in the major e-sports tournaments around the globe and is a reference in investing in women in gaming. Co-creator and former CEO of Game XP, the world’s first game park that, since 2017, brought together more than 10 million people in its events. Former Head of Business Development and CFO at Rock in Rio, helped produce the world’s biggest music festival in Rio de Janeiro, Lisbon and Las Vegas. Served as CEO, CFO, head of business development and commercial director in leading organizations in Brazil, Italy and the USA.

Foto do palestrante Letícia Monteiro

Letícia Monteiro | Palestrante

Chief Esports Officer and Partner at Omelete Company (Brazil's largest Pop Culture company), with brands such as CCXP, GameXP, Gamescon Latam, Omelete, The Enemy, Chippu, Gaules, and Baiano. Currently leading the strategy and operations of Gaules, the world's largest E-sports channel, and Baiano, which this year became the largest League of Legends channel in the world, as well as all content strategy for the Games Arena at CCXP. With over 25 years of experience in Digital Marketing, she has worked in Advertising agencies such as Tribal, Digitas, Razorfish, and Havas.

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