TCL Channel: From Global Success to Local Growth, Connecting all Audiences in the Age of FAST

Arts&Crafts Audiovisual Inovação Mídia e Entretenimento Tecnologia Branding Consumo Comportamento

A success in the American market and scaling globally, the FAST model has established itself as a profitable means of distributing and monetizing content. With a global presence in more than 60 countries on 5 continents, the Chinese app, TCL Channel, from the TCL brand which is a benchmark in technology and innovation, has chosen Brazil for the start of its local operation in Latin America in 2024. Providing access to free content and channels, it is a space that connects traditional TV audiences to new creators and advertisers.

Speakers

Foto do palestrante Caio Luiz de Carvalho

Caio Carvalho | Palestrante

Arte1

Caio Luiz de Carvalho, PhD in Social Communication and Lawyer at the University of Sao Paulo. He is Executive Director of Canal Arte 1 and General Director of Communication and Corporate Affairs of Bandeirantes Group. He also teachs “The Communication and Entertainment Companies Market” discipline at EAESP-FGV. He was Former Minister of State for Sports and Tourism, President of EMBRATUR, President of the Executive Council of UNWTO - World Tourism Organization, President of the State of São Paulo Turismo S/A , member of councils for Japan House, Museum of Modern Art and Portuguese Language Museum.

Felipe Alfieri | Palestrante

Director of content, post production e programming on DiaTV

Ilhan Zengin | Palestrante

Ilhan Zengin is the founder and CEO of ShowHeroes Group, global leader in digital video, offering content, tech, and sustainable advertising solutions. He demonstrated his extensive expertise in international business development and advertising for several years managing GroupM’s native advertising platform plista, where he was responsible for the roll-out in 15 markets. In 2022, Zengin was a finalist for Ernst & Young’s “Entrepreneur of the Year - Germany”, one of the most prestigious awards for entrepreneurial excellence worldwide.

Janaína Tadeu | Palestrante

With over 22 years of experience in the audiovisual industry working in TV networks such as Record, Cultura, Band and Affiliate Globo, Janaína Tadeu is currently the Content Strategy Manager at TCL Channel. Responsible for developing new businesses and partnerships with content providers and also for the programming of the Brazilian line-up of the FAST Channels application.

Ju Nogueira | Palestrante

Ju Nogueira has become a reference in the art of telling all the frills and gossip about celebrities in a unique way. Ju not only unravels the gossip, but also stands out as an authority when it comes to detailing the bullshit and drama of TV's main reality shows. With her ability to bring events together chronologically, she not only informs, but also entertains, leaving viewers fully immersed in the narrative. Her YouTube channel and her social networks are true treasures of information, where Ju not only reveals behind-the-scenes secrets, but also establishes herself as a prominent presenter, providing a complete experience to her followers.