Awareness in the Fashion and Beauty Industries: How to Amplify the Sector's Power to Transform?

Arts&Crafts Awareness Saúde e bem-estar Sustentabilidade Consumo Comportamento Moda e Design Impacto Social

In recent years, the fashion and beauty industries have undergone a profound transformation in terms of awareness. With growing concern about issues such as sustainability, diversity and inclusion, consumers are increasingly demanding in terms of the brands they choose to support. Amplifying the transformative power of these sectors becomes not only a necessity, but also an opportunity to drive significant changes in society. This panel will look at strategies to promote responsibility, inclusion and diversity. Sustainable, ethical and transparent practices will be explored, as well as the use of campaigns, initiatives and projects that promote awareness. What is the impact of specialized media, social media and influencers in spreading awareness messages and mobilizing society?

Speakers

Foto do palestrante Rafael Silvério Silva

Rafael Silvério da Silva | Moderador

Graduated from Faculdade Santa Marcelina in Fashion Design (2013) and Graduated from UNIP in International Business and Foreign Trade (2016). Post Graduating at FIA in Marketing and Value Management. Creative director and founder of the Silverio brand, he is a social sustainability columnist at Fashion Revolution, branding consultant for brands and businesses related to creativity and a professor at Senac Lapa Faustolo in Sp. He participated in Casa de Criadores (2019), Brasil Eco Fashion Week (2020) and is now part of the first line up of Projeto Sankofa SPFW (2021 - 2022). He is one of the founders of the VAMO project, a social innovation startup, co-author and brand manager at the Sankofa Project.

Vívian Sotocórno | Palestrante

Fashion Director of Vogue Brazil, Vívian has over 15 years of experience in the fashion industry. Supporting and promoting young Brazilian fashion designers as a personal mission, she has been involved in important projects to support new talents, including Veste Rio New Talents by Vogue Brazil & Ela Magazine and Sankofa Project. With over a decade of experience covering international fashion weeks, she serves as a judge for the Latin American Fashion Awards and is also a member of the CFDA Fashion Awards Guild. At Vogue, Vívian co-founded the "Dialogues" section, fostering conversations among different generations of the Brazilian fashion industry.

Duda Vieira | Palestrante

Journalist, specialist in project management from FGV-RJ and postgraduate degree in Human Rights, Social Responsibility and Global Citizenship from PUCRS. She is currently Communications, Diversity and Sustainability Manager at L’ Oréal Professional Products. In her career she worked for large entertainment companies, such as Canal Futura, Conspiração Filmes and Play9. In 2021 and 2022 she was responsible for the Human Rights and Diversity column on Canal Futura. These experiences reflect the commitment to the democratization of spaces and narratives with a focus on generating shared value and social impact.

Angela Brito | Palestrante

ANGELA BRITO

Angela Brito is from Cape Verde and the connection she maintains with her country of origin is of great importance to her, as her identity and imagery constructions come from the memories she cultivated in her place of origin, however, this has never been a limit for Angela, who considers her creations a sum between her place of origin, her place of residence, Brazil, and her experiences elsewhere, thus considering herself a citizen of the world. Her desire for fashion was linked from an early age to the search for understanding herself as an individual, pushing her towards self-realization, and preparing herself to create the ANGELA BRITO brand in 2014.