CONFERENCE

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05-06-2024

11:30 - 12:30

Sponsored Session OLX - Used Revolution: Technology and Innovation as Drivers of the Circular Economy

House of Brands Tecnologia Inovação Futuro Creator Economy

Florence Scappini, CMO of OLX, puts into perspective the challenges of sustainability and consumption in the face of technological changes, and presents the opportunities and best practices related to the topic.

Speakers

Foto do palestrante Florence Scappini

Florence Scappini | Palestrante

Marketing, Communication, and E-commerce professional, with experience gained in companies across the following sectors: Classifieds Marketplace (OLX Group), Fashion and Sports Retail (Netshoes Group), Luxury Retail (Vivara), Aviation (Gol Linhas Aéreas Inteligentes), Telecommunications (Telemig Celular/Amazônia Celular). In recent years, led digital transformation projects, aiming for better customer engagement, enhanced brand experience, intelligent use of data, and improved campaign and media efficiency. Mentor and Advisor at Soulcode, which aims to democratize access to technology education, empowering individuals in situations of digital and social vulnerability.

Foto do palestrante Pacete .

Pacete | Moderador

Pacete is a journalist, LinkedIn Top Voices, editor of Forbes Tech and Forbes MKT, and a curator of marketing, technology, and innovation at Rio2C. He is also a member of the Marketing Hall of Fame, was a finalist for the Comunique-se Award, and was elected the Most Admired Tech Journalist in Brazil. In addition to being a TEDXSpeaker, he is also a speaker and event mediator, covering topics such as Innovation, Technology, Games, Marketing, Business, and Trends. He has spoken at international events such as WebSummit, SXSW, and Collision, and has also covered festivals such as SXSW annually, among many others.

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