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Florence Scappini, CMO of OLX, and Sandra Montes, CMO of Olist, discuss the use of technology and retail strategies in everyday marketing.
Speakers
Sandra Montes | Palestrante
CMO of Olist, graduated in economics, with an MBA in marketing, specializing in Branding, Sustainable Growth and Digital Platforms. As CMO, she has already worked at Rappi, OLX and Electrolux. Board Member to Camil Alimentos and Instituto Capim Santo, mentor to Endeavor and SoulCode. TOP 10 CMO 2022 in Brazil, by Forbes Magazine and Top 100 Global B2B CMO 2023, by HotTopics. Personal and professional purpose: Making a difference in people's lives, generating a positive impact.
Florence Scappini | Palestrante
Marketing, Communication, and E-commerce professional, with experience gained in companies across the following sectors: Classifieds Marketplace (OLX Group), Fashion and Sports Retail (Netshoes Group), Luxury Retail (Vivara), Aviation (Gol Linhas Aéreas Inteligentes), Telecommunications (Telemig Celular/Amazônia Celular). In recent years, led digital transformation projects, aiming for better customer engagement, enhanced brand experience, intelligent use of data, and improved campaign and media efficiency. Mentor and Advisor at Soulcode, which aims to democratize access to technology education, empowering individuals in situations of digital and social vulnerability.
Renato Pezzotti | Moderador
Communications and marketing specialist. Responsible for UOL's advertising, communications and marketing editorial. Host of the videocast "Mídia e Marketing", also from UOL, which already has more than 180 episodes. Master in Communication and Consumer Practices from ESPM. MBA in Communication at FGV. Bachelor of Journalism and Law at Mackenzie University. Content curator at IAB Brasil. Contributor to the GoAd Media curation network.