Regulation of Video on Demand (VOD) in Brazil: Challenges and Impacts on the Audiovisual Industry

Screening Room Audiovisual Mídia e Entretenimento Futuro Sustentabilidade Negócios

Video on demand (VoD) is considered the new horizon for expansion in the audiovisual market. It is a service that enhances the circulation of content and audiovisual consumption by users of mobile technologies, TVs and personal computers. In the last six months, much has been discussed about how to model a regulatory environment that brings together the best conditions for the development of this market in Brazil and guarantees legal certainty and regulatory equality for economic agents, so that artificial barriers to entry in the provision of this service are avoided or removed. This panel will examine the complex scenario of Video on Demand (VOD) regulation in Brazil, exploring the various aspects involving intellectual property rights, the formation of content value, the relationship with infrastructure services, regulatory gaps and the impacts on the dynamics of the Brazilian audiovisual market.

Speakers

Iafa Britz | Palestrante

Migdal Filmes

A recognized producer in the audiovisual market for over 20 years, Iafa Britz has drawn more than 50 million viewers to cinemas. For Midgal Filmes, she has produced projects such as the "Minha Mãe é Uma Peça" trilogy, a public phenomenon in Brazil, "Nosso Lar," "Casa Grande," "M-8 – Quando a Morte Socorre a Vida," among others. In television, she has produced shows like "As Canalhas" (GNT) and "220 Volts" (Multishow). In the 2024/2025 lineup, she is producing the feature films "As Polacas" (Globo); "Overman," based on the cartoonist Laerte's comic strip; and "Geni e o Zepelim," by Anna Muylaert, in addition to the new season of "Matches" (Warner Channel) and the series "Body by Beth".

Joelma Oliveira Gonzaga | Palestrante

Audiovisual Secretary at MinC, Joelma Gonzaga is from Salvador (BA) and has built a solid career as an executive and creative producer for more than a decade, with award-winning films screened at important festivals such as Cannes, Locarno and Festival do Rio. She was in charge of important Brazilian independent productions, such as AmarElo - It's all for Yesterday, Breves Miragens de Sol, Doutor Gama, O Enigma da Energia Escura and the feature film Regra 34. She is a member of the founding board of the National Union of Executive Producers. And has also worked in training initiatives such as the Nicho Executivo program, aimed at training black executive producers for the audiovisual sector.

Leonardo Edde | Moderador

Leonardo Edde is a producer and director with over 25 years of experience. Founding partner of Urca Filmes, he is president of the SICAV, member of the PGA and representative of Brazil at FIPCA. Its highlights include "Our Dream - The story of Claudinho e Buchecha", "Tropa de Elite 2", "Loucas para Casar", in addition to other successful productions to come such as "Tom Jobim - O TOM" and "Authentic Games". His influence on the audiovisual scene is remarkable and his legacy in the industry is internationally recognized.

Paulo Alcoforado | Moderador

Paulo Alcoforado is Director of the National Cinema Agency (ANCINE), in his second term, having also held the positions of Development Superintendent and Secretary of Financing Policies at ANCINE and Director of the Audiovisual Secretariat of the Ministry of Culture. He participated in the implementation and executive coordination of the DOCTV Brasil and DOCTV América Latina Programs, having led the implementation of the DOCTV CPLP Program.