ReDesign do Design - Packaging for the Future

Biodom Futuro Branding Comportamento Criatividade Inovação Sustentabilidade Consumo

As we seek to reduce environmental impact, packaging design is transforming to reduce impacts, incorporate recyclable, biodegradable and reusable materials. Furthermore, creativity in design is adapting and adopting a new mental model to meet the demands of conscious and environmentally conscious consumers. This panel discusses modern and practical solutions that combine aesthetics, efficiency and sustainability and effective results from a systemic and multidisciplinary perspective. Join us to discover how packaging can be a key component to a more responsible future.

Speakers

Karen Cesar | Palestrante

CHO at RedBandana Branding and Design. Designer of the Year at the biggest Design award in Brazil, BDA 2023, Design Jury at Cannes Lions. President of the ABEDESIGN ESG Committee. ESPM Board of Notables, Master in creative leadership from the Berlin School of Creative Leadership, design at the School of Visual Arts in NY. Certification in the Science of Happiness at Work U.C. Berkeley. Lego® Serious Play® Facilitator. Partner consultant for Innovation Ecosystems: Gênesis PUC-Rio and InovaBra Habitat Bradesco; Professor of 4 MBAs: Business Behavior Institute of Chicago, IED Istituto Europeo di Design, Unisuam, ECDD-Infnet. Scholar at the Center for Positive Organizations - Michigan Ross University.

Ricardo Sastre | Palestrante

Advertising professional, specialist in graphic expression and business management; Master in design; PhD in Production Engineering and Post-Doctorate in Sustainable Design, researcher, consultant and professor. He has 28 years of experience in the packaging market, 16 years as a graphic entrepreneur. Ad Hoc Consultant for the state of RS, President of APdesign. Director of Mudrá Design.