Originals: Content Planning and the Relationship with Creators and Producers

Writers Room Audiovisual Mídia e Entretenimento Storytelling Negócios Consumo

Conventional programming grids that once featured 24-hour continuous broadcasting have ceased to be the standard for many players with the advancement of streaming platforms, but curation and content planning remain the main focus for those in charge of the audiovisual industry. And, even though there are few players, there are plenty of new releases hitting the airwaves every month, with various types of different perspectives. But what lies behind these choices? What defines the editorial line of a streaming platform nowadays, in a time of such risk aversion? And how does this process unfold in relation to creators and producers? With the aim of dissecting the thoughts of leaders who have had stints at some of the biggest players in the Brazilian market, this panel will seek to bring both the executive and creative vision behind the gears that drive the industry, as well as dive into the discussion about what leads an original work to be chosen for production.

Speakers

Renata Di Carmo | Moderadora

Renata Di Carmo is an author-screenwriter, actress, writer, director, filmmaker, articulator... PhD student and master in Literature, specialist in Communication, graduated in Performing Arts, Cinema and Journalism. Develops research in Black Narratives with awards by Faperj and Capes. Hired as author-screenwriter in 1999 by Globo. Previously, he provided services for SBT. She has worked as screenwriter, final editor, consultant, Head Writer and Showrunner in companies such as HBO, Amazon, Netflix, Multishow, Canal E! , Universal Channel. In cinema, he worked for Paranoid Filmes, AfroReggae... Audiovisual. As an actress, she works in theater, TV, cinema. Candelária, Torto Arado, City of God

Monica Albuquerque | Palestrante

Monica Albuquerque is Head of Artistic Talents and Scripted Development at Warner Bros Discovery Latin America. The executive is responsible for leading the developing, hiring and management of actors, hosts, directors and writers for fiction and non-fiction productions. Monica is also responsible for supervising the development of scripted content on HBO Max and linear channels. She is the first Brazilian named among the 50 most influential women with the greatest impact on the world's entertainment industry by the International Women's Impact Report from Variety magazine, in 2019.

Jorge Furtado | Palestrante

Director and screenwriter. Partner at Casa de Cinema de Porto Alegre. Has directed ONCE UPON A TIME IN TWO SUMMERS, THE MAN WHO COPIED, MY UNCLE KILLED A GUY, BASIC SANITATION, THE MARKET OF NEWS, REAL BEAUTY, WHO IS PRIMAVERA DAS NEVES, RIPS HEART, and IT WON'T MATTER, as well as shorts like ISLAND OF FLOWERS and THIS IS NOT YOUR LIFE, and series like OPEN SCENE, DECAMERON, and SWEET MOTHER, winner of two International Emmys. Has written dozens of specials for Globo, such as AUGUST, COMEDY OF PRIVATE LIFE, MISTER BRAU, UNDER PRESSURE, and ALL THE WOMEN IN THE WORLD. Co-wrote GRANDE SERTÃO with Guel Arraes. Currently, he is preparing two feature films, MOTEL PÉROLA and VIRGÍNIA AND ADELAIDE.

Malu Miranda | Palestrante

With a 30-yr career in the entertainment industry, Malu Miranda has become a key reference in Brazil as a creative writer/producer/director and executive heading one of the country’s biggest and most successful streaming studios. Malu has an unparalleled track record consisting of game-changing movies and series (in creative aspects in different roles over the years) like “City of God”, “Elite Squad 1&2”, “Olga”, “Beetle”, “The Dognapper”, “DOM”, “September Mornings”, “New Bandits” and many others which have made their mark on the Brazilian and international industry. As Head of Brazilian Originals for Amazon Studios, Malu produced a slate of over 35 movies and seasons over her 5-year stint.