Roberta Pires | Palestrante

Journalist with nearly a decade of experience as a producer and in sports content. A graduate from the State University of Rio de Janeiro, with a postgraduate degree in Business Intelligence and Analytics, she has covered global events such as the Pan American Games, the Olympics, Champions League finals, and the Nations League. Currently, as the Content Partnerships Manager at TikTok, she leads strategic initiatives for media groups, clubs, and institutions with the aim of strengthening the presence of high-quality sports content on the platform.

Tiago Ornaghi | Palestrante

Globo

Tiago Ornaghi has been dedicated to nonfiction audio-visual for over twenty years, having worked for independent production companies and TV Globo shows. He is currently ahead of Globoplay's non-scripted Originals - having led the production of hit series such as “Boate Kiss” and “Vale o escrito”. He holds an MA and an MBA from Columbia University.

Victor Machado | Moderador

Victor is a business developer leader, with 16 years experience in creating, distributing and monetizing multiplatform content. He is current leading the sports business for YouTube in Brazil for almost 4 years and Member of the Google Disability Alliance. Prior to that, Victor has worked at Esporte Interativo, Grupo Bandeirantes, Dream Factory, SportPar and Flowics. And has an extensive experience with startups as founder, investor and mentor.

Bianca Dramali | Palestrante

Linkedin Top Voice. PhD and Master in Social Communication with an emphasis on Consumer Studies (PUC-Rio); MBA in ADM and Information Systems (UFF); CX Management (ESPM); Graduated in Advertising (UFF). Extensive experience in the marketing and communications market, having worked as Planner and Manager at Grupo FCB de Comunicação, Editora Campus Elsevier and Grupo Globo. Consultant on research projects, consumer insights, marketing and communication planning, branding, CRM and loyalty programs, EX, CX, Service Excellence and Organizational Culture. Teaching experience in undergraduate, postgraduate, extension courses and in-company courses at ESPM and other institutions.